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How to get ahead in retail

Bernard Cohen

To increase revenue, optimise staff levels, and increase sales associates’ product knowledge.

Most retailers don’t know how to determine the optimal amount of staffing and training for individual stores. Writing for Harvard Business Review, Marshall Fisher, Santiago Gallino and Serguei Netessine lay out a method for doing exactly that. When applied systematically, it can add as much as 20% to the revenues of existing stores.

THE FLAWS IN CONVENTIONAL APPROACHES

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Credits:
Source Article: Retailers Are Squandering Their Most Potent Weapons
Author(s): Marshall Fisher, Santiago Gallino and Serguei Netessine