Confident CEOs see the big picture, deal with uncertainty more effectively and – when they work with governments – translate economic growth into societal benefit.
CEO confidence is a leading predictor of global economic performance and, according to PwC’s Annual Global CEO Survey, it’s falling. Writing for Strategy+Business, PwC Network Chairman Bob Moritz examines the impact of CEO confidence on business performance and suggests ways to boost it.
Confident CEOs are better at seeing the big picture and more effective at responding to change – they’re good at generating global growth. But there’s a growing backlash against globalisation and increasing disillusionment with GDP as a measure of societal benefit. Here’s how to build confidence, continue to grow, and benefit society.