Innovation is often viewed as more art than science. But you can improve your chance of success by knowing when to use ‘patient’ and ‘impatient’ innovation strategies – and how to harness both.
Innovation is essential to success. You can pursue it by studying theories about product development or establishing a culture of creativity. But there is another way. Writing for MIT Sloan Management Review, Martin Reeves, Thomas Fink, Ramiro Palma and Johann Harnoss put forward a more structured approach to developing new products, using ‘patient’ and ‘impatient’ innovation strategies.
PATIENT v. IMPATIENT INNOVATION STRATEGIES