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How to improve your innovation strategy

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Innovation is often viewed as more art than science. But you can improve your chance of success by knowing when to use ‘patient’ and ‘impatient’ innovation strategies – and how to harness both.

Innovation is essential to success. You can pursue it by studying theories about product development or establishing a culture of creativity. But there is another way. Writing for MIT Sloan Management Review, Martin Reeves, Thomas Fink, Ramiro Palma and Johann Harnoss put forward a more structured approach to developing new products, using ‘patient’ and ‘impatient’ innovation strategies.

PATIENT v. IMPATIENT INNOVATION STRATEGIES

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Credits:
Source Article: Harnessing The Secret Structure Of Innovation
Author(s): Martin Reeves, Thomas Fink, Ramiro Palma and Johann Harnoss