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How to inspire ‘next-gen’ creativity

Michael Kidner

Imaginative and inventive thinking is ever more vital in a climate where computerisation and robotics are increasingly dominating our industries, writes Eric J McNulty for Strategy+Business.

While robots are taking on the “dirty, dull and dangerous” tasks we have rejected, the complex creativity exclusive to humans is gaining value.

But what does creativity mean in today’s world and how can you encourage and harness it?

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Source Article: How to Spark “Next-Gen” Creativity
Author(s): Eric J McNulty
Publisher: Strategy+Business