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How to keep your customers

Kev Seto

In a world where consumers are continuously bombarded with choice, companies must invest in finding out why they are losing sales and how they can plug the gaps, writes Mindi Chahal for Marketing Week.

Advertising might persuade a customer to consider your brand, but there are several more steps they have to take before they click ‘buy’ on your website or hand over their cash to a member of your in-store sales staff.

It is your job to guide consumers through each stage of this journey, and if you do it well, they will buy your product and return to buy more in the future.

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Source Article: Why Customers Leave Before Buying And How To Win Them Back
Author(s): Mindi Chahal
Publisher: Marketing Week