If you want your digital strategy to succeed, avoid these five pitfalls, write Jacques Bughin, Tanguy Catlin, Martin Hirt and Paul Willmot for McKinsey Quarterly.
The pace of digitisation is rapid, and it’s changing everything. You and your company must respond, and quickly. You know this already, of course. Every business leader knows it. But what have you done about it? How robust is your company’s digital strategy?
Most leaders have not reacted appropriately to the the pace of digitisation, say McKinsey’s Jacques Bughin, Tanguy Catlin, Martin Hirt and Paul Willmot: “We find that a surprisingly large number underestimate the increasing momentum of digitisation, the behavioural changes and technology driving it, and, perhaps most of all, the scale of the disruption bearing down on them.”