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How to make better investments

Stephen Chambers investments

Have the right processes and incentives in place to shift resources when and where they’re needed.

Investment decisions include capital expenditures, marketing and sales, and R&D. Companies that actively reallocate resources when necessary outperform those that don’t. Yet obstacles – from cognitive bias to inconsistent decision-making processes – stop you being an ‘active reallocator’. 

Writing for McKinsey Quarterly, Massimo Garbuio, Tim Koller and Zane Williams outline eight ways to overcome the problem.

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Credits:
Source Article: Admit It, Your Investments Are Stuck In Neutral
Author(s): Massimo Garbuio, Tim Koller and Zane Williams
Publisher: McKinsey Quarterly