Charming a venture capitalist used to be an art, but now it’s a science. Here’s how to nail your pitch.
Why do proposals that look good on paper fail to make it through the pitch stage? That’s what assistant professor at Babson College, Lakshmi Balachandra, decided to find out. She built her PhD around ten years of research into the interpersonal dynamics that make or break a pitch. Harvard Business Review reveals the four key points she discovered:
1) Don’t overdo the passion. It’s not your enthusiasm for the project that will carry it through. Both VCs and entrepreneurs wrongly perceive ‘passion’ as a requirement. “There’s this mythology that they want to see that you’re dying to do this business and work hard.”