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How to manage a crisis like the Pentagon

Bernard Cohen

Old game, new rules: how ecosystem businesses like Amazon, Google, Alibaba and Tencent do strategy.

Ecosystem businesses are nothing new: car manufacturers, for example, lie at the heart of vast networks of parts and service suppliers; and the insurance market Lloyds of London has been around since the 17th century. The difference between these traditional businesses and firms like Amazon, Google, Alibaba and Tencent is a matter of intent – the latter are ecosystems by design not evolution. 

Writing for Harvard Business Review, Julian Birkinshaw gives us the strategy rules by which today’s ecosystem businesses play.

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