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How to prosper in the Now Economy

Sonja Langford

In the “Now Economy,” in which speed is king, companies must learn to think, move and respond faster without sacrificing service standards, writes Gideon Spanier for Raconteur.

The success of Amazon Prime, Spotify and Uber, not to mention social media platforms such as Instagram, Snapchat and Twitter, suggests that modern consumers expect both communication and service to be as fast as possible.

So far the business-to-consumer (B2C) sector has thrived in this brave and fast new world, but according to Amelia Torode, chief strategy officer at advertising agency TBWA Worldwide, “the B2B world has lagged behind the B2C world when it comes to the Now Economy”.

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Credits:
Source Article: Can Business Keep Up With “The Now Economy”?
Author(s): Gideon Spanier
Publisher: Raconteur