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How to put marketing on the map in your company

converging arcs

Marketing executives often fail to capture the hearts and minds of stakeholders, writes Lisa Nirell for Fast Company.

CMOs might be well versed in social media, content marketing and branding, but when it comes to conversations with fellow executives, it often seems as though they’re speaking another language.

“As you assess your current relationship with your C-Suite peers, how would honestly rate yourself? Do you feel like a fish out of water? Or are you rowing in the same direction?”

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Source Article: Five Rules For Winning Over The C-Suite
Author(s): Lisa Nirell
Publisher: Fast Company