If you want to succeed in the digital marketplace, embracing the mobile culture is paramount, says Daniel Newman, writing for Forbes
Six billion of the world’s inhabitants now have mobile phones. And we use them for instant access to all the information and interaction we need – for both business and pleasure.
Newman argues that mobility isn’t simply about portable devices – it’s a “a living, breathing phenomenon” that is swiftly altering the way we go about our everyday lives. It promises a flexibility and freedom that people find hugely desirable.