If you want to succeed in the digital marketplace, embracing the mobile culture is paramount, says Daniel Newman, writing for Forbes
Six billion of the world’s inhabitants now have mobile phones. And we use them for instant access to all the information and interaction we need – for both business and pleasure.
Newman argues that mobility isn’t simply about portable devices – it’s a “a living, breathing phenomenon” that is swiftly altering the way we go about our everyday lives. It promises a flexibility and freedom that people find hugely desirable.
“Mobile usage increased 600 per cent from 2010-2015. Nearly 90 per cent of Millennials say their phone never leaves their side, day or night (and I’d argue Generation X isn’t too far behind),” he writes.
The most forward-thinking companies are already prioritising ever-advancing mobile technology to ensure that both their customers and their employees are satisfied.
So how can you catch up and stay on top of the mobility movement?
Newman says it requires a fundamental shift in your company’s strategy to include “mobile” in every aspect of your business planning and decision-making, rather than giving it a separate heading on your agenda.
Here are some of his key tips:
- Break out of the rut. If 70 to 80 per cent of your IT budget still goes on simply running your systems, you are treading an outmoded path. It’s time to shake things up.
- Be active, not reactive. If you wait to follow competitors’ technological advances or answer customers’ own demands, you’ll be way behind the game. Decide to drive your own original thinking and progression.
- Make innovation and technology top priorities. Foster an inquisitive climate in your company so that all your teams are actively seeking new applications that can improve efficiency, profitability and customer satisfaction.
- Keep yourself well informed. Recognise that the network of interconnected technology – virtual reality, artificial intelligence and the Internet of Things – are the present and the future of both work and personal lives. Make it your business to read up about it.
- Think big. If you can push the boundaries, give people more and even change the way they live their lives for the better, you’re on the right track.
- Use technology to give your employees more flexibility. Statistics show that nearly 70 per cent of business emails are now opened on a mobile device. With instant and constant access to all the information and contacts they need, your employees can effectively work wherever they want – the office, at home, and on the beach. Your best employees will soon be demanding this. Accept that the traditional 9-5 is outmoded and believe that productivity can be boosted by promoting a more flexible work-life model.
Mobility is a lifestyle that is here to stay. Will you welcome its myriad possibilities and transform your digital strategy or prepare to be left way behind, very quickly?