If you want to help your team members reach their maximum potential, you must reject the “feedback fallacy”, write Marcus Buckingham and Ashley Goodall for Harvard Business Review.
When it comes to improving the performance of your team members, they say feedback is key. The only way to ensure the rapid march towards excellence is to provide each and every member of staff with regular, honest feedback on how well you believe they are doing their jobs.
If you have bought into this idea, you’re in good company. Veteran investor Ray Dalio’s Bridgewater Associates, one of the largest hedge funds in the world, embraces “radical transparency”, while, according to the Wall Street Journal, streaming giant Netflix encourages “harsh feedback”.