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How to sell in a digital-led depression

Making sales in the post COVID-19 landscape will depend on demonstrating care for your existing customers; supporting existing products better; and seeking new customers online.

COVID-19 has plunged economies into disarray; conventional markets are now permanently altered by insolvencies, limited liquidity and bankruptcy, while whole sectors have moved online. Writing for Raconteur, Nick Easen explains how to seize this extreme buyers’ market and succeed.


Old-style customer care will be king in the post-COVID landscape. “This is not a market for selling; it’s a market to be close to your customers,” says Andrew Hough, chief executive of the Association of Professional Sales (APS).

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Source Article: Selling A New Strategy
Author(s): Nick Easen
Publisher: Raconteur