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How to sniff out the best ideas


Creative people can detect at an early stage the ‘smell’ of a new idea – this motivates them to pursue and develop that idea.
An idea which does not seem very interesting to anyone else can have this special ‘smell’ for a creative person. This seems to be a sort of instinct in the way it operates. It is not, however, an instinct but a judgment built up from a lot of experience.

At the very start of an idea, difference is a point of interest. Something which is different, or even the opposite, of the normal will always be interesting. Whether that interest develops into something practical is another matter.

The purpose of any new idea is to show value and benefits. Any idea which at an early stage suggests large benefits is always worth hearing and pursuing. The benefits must, however, be made very clear.

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