Marketing is one of the most rapidly developing areas of the business world and your company needs a champion with the qualities to embrace that challenge for the long haul, writes David Clarke for Strategy+Business.
It’s not so many years since the extent of most companies’ marketing efforts was an advert in the telephone directory. Today it’s a specialised field that is growing and changing as fast as the technological tools that now drive it.
The role of chief marketing officer is up there with the handful of key strategists in your company. But statistics from a Wall Street Journal study reveal that, on average, CMOs in high-profile, high-pressure positions remain around three-and-a-half years in post.