Menu Close

How to survive a social media crisis


On MIT Sloan Management Review, Gerald C. Kane reports from the 2014 South by Southwest festival where he attended a session entitled Tomorrow Is Another Day: Surviving A Social Media Crisis.

The author comments: “The session threw cold water on anyone who might believe that social media crises are uncommon things that happen only to other companies. A slideshow of high-profile fiascoes offered a compelling view of just how commonplace these events have become.”

The panel highlighted some key steps to avoid becoming the next company to suffer a social media disaster.

Please log in or take a free two month subscription to continue reading
Source Article: How To Avoid A Social Media Fiasco
Author(s): Gerald C. Kane