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How to survive a social media crisis

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On MIT Sloan Management Review, Gerald C. Kane reports from the 2014 South by Southwest festival where he attended a session entitled Tomorrow Is Another Day: Surviving A Social Media Crisis.

The author comments: “The session threw cold water on anyone who might believe that social media crises are uncommon things that happen only to other companies. A slideshow of high-profile fiascoes offered a compelling view of just how commonplace these events have become.”

The panel highlighted some key steps to avoid becoming the next company to suffer a social media disaster.

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Credits:
Source Article: How To Avoid A Social Media Fiasco
Author(s): Gerald C. Kane