Weak markets are not a valid excuse for a company’s slow growth, write Kasturi Rangan and Evan Hirsh for Strategy+Business. With the right market proposition, you can achieve success, no matter what state your industry is in.
Slow growth is a frequent excuse for underperformance. And this is hardly surprising when, at any one time, around half of all industries are growing below global GDP rates.
But plenty of companies competing in average or below-average industries are still able to make above-average returns, effectively creating their own growth cycles.