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How to thrive when crisis is the new normal

The toughest leadership test now looms: how to bring your business back from the coronavirus crisis. Here’s how to thrive as you return.

To come back stronger in the post-COVID-19 world, you must be quick to return to full speed with a reimagined business model, say Kevin Sneader and Bob Sternfels. Writing for McKinsey Insights, they outline the four key strategies that will turbocharge your recovery.

1) Rapidly recover revenue

Speed matters. Rethink your revenue profile now, to position yourself for the long term and get ahead of the competition. To do this, your organisation must SHAPE up:

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Source Article: From Surviving to Thriving: Reimagining the Post-COVID-19 Return
Author(s): Kevin Sneader and Bob Sternfels
Publisher: McKinsey Insights