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How to truly differentiate your brand

Stephen Chambers

To differentiate your brand, let customer focus guide your strategy and operations.

Competition for brand recognition has never been more fierce. An ability to connect with customers is essential. Writing for Strategy+Business, Isaac Krakovsky say that, to implement a successful customer-centric strategy, you need to transform your strategy and operations in order to differentiate your brand.


Take an honest look at your current strategic and operational performance. Your company probably falls into one of four groups:

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Source Article: How To Stand Out In A Crowded Marketplace
Author(s): Isaac Krakovsky
Publisher: Strategy+Business