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How to unleash your inner entrepreneur

how-to-unleash

On Bloomberg Businessweek, Sharon Nunes urges readers to "unleash their inner entrepreneur", as she shares the lessons she learned while launching a new business unit at IBM.

While Nunes admits that creativity is key to being a successful entrepreneur – "from how you run your business with slim resources to how you think about new business models" – she insists that it isn't enough on its own, and entrepreneurship requires more than simply a vision, a business plan, and funding.

Nunes believes her experiences of starting up a "smart" water management business at IBM can help "budding (or frustrated) entrepreneurs in big companies, whether they are leading a project, creating a product line, or jump-starting a new business unit".

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