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How to write a unique mission statement

Cedric Christie

Ditch generic buzzwords and jargon. Your firm is unique, so write a unique mission statement.

“To deliver WOW through service” is shoe-firm Zappos’ unequivocal mission statement. Writing for Harvard Business review, Denise Lee Yhon says capturing the essence of your firm’s values means reaching beyond dull catch phrases to embrace language that gets to the heart of what makes your firm tick.

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