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How Unilever turned sustainability into growth

patrick hughes

Unilever's Sustainable Living Plan is the firm’s blueprint for sustainability. “Easy to communicate internally and externally and audacious enough for stakeholders to notice”, it has seen the company win environmental awards, and grow its sales and market share.

Writing for MIT Sloan Management Review, trainer and consultant CB Bhattacharya, and Unilever's CEO Paul Polman identify six ways your firm can embrace sustainability too.

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Credits:
Source Article: Sustainability Lessons From The Front Lines
Author(s): CB Bhattacharya and Paul Polman