Social distancing creates emotional distance between companies and their customers. Find out how to bridge the gap.
Being separated from the people and places we usually take for granted is a major fallout of the COVID-19 pandemic. But by humanising the virtual experience in your business, you can offer some of the comforting connections we are all craving, writes Olaf Acker for Strategy+Business.
“Your first question… shouldn’t be, ‘How can I grab market share?’ or even, ‘How do I boost my top line to counteract the economic carnage I’m facing?’ Your most pressing question should be, ‘How do I support my customers right now in a meaningful, human, and relevant way?’”