Concern about data security is eroding trust in technology. To regain that trust, think about your products’ privacy implications.
As software becomes ever smarter and more central to our lives, the potential for privacy and ethics violations increases, risking a breakdown in consumer trust. Writing for MIT Sloan Management Review, Bala Iyer, Kristen Getchell and Fritz Fleischmann set out six principles for rebuilding that trust by putting users first.
THE TRUST PROBLEM