If you’re not using street teams, you could be missing a trick

The world is choking on marketing materials, but a good street team can cut through the clutter like a breath of fresh air.

If you are looking to raise brand awareness, build loyalty and increase sales, you need to utilise the power of human engagement, says Joey Kercher, CEO of Air Fresh Marketing, writing for Forbes. Interact directly with consumers, enabling them to connect with your brand on a personal level, rather than via a computer screen.

The quality of the team is all-important. A badly executed street team initiative can prove both costly and counterproductive, and could potentially damage your brand rather than enhance it.