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Improve employee engagement with ‘constructive nonconformity’


Employee engagement is a problem. To fix it, let your workers rebel, break the rules and be themselves.

Throughout our working lives we’re taught to conform. The pressure only grows as we climb the career ladder. Workers and their organisations both pay a price for this: decreased engagement, productivity and innovation.

Writing for Harvard Business Review, Francesca Gino describes three reasons for our conformity on the job and proposes six ways to combat it by promoting what she calls constructive nonconformity: behaviour that deviates from organisational norms, others’ actions, or common expectations, to the benefit of your organisation.

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Source Article: Let Your Workers Rebel
Author(s): Francesca Gino