fbpx
Menu Close

Innovate now to unlock post-crisis growth

Don’t ignore innovation during the COVID-19 pandemic. Prioritise innovation now to unlock post-crisis growth.

The COVID-19 pandemic has upended every aspect of life. Yet ‘playing it safe’ by neglecting investment in innovation would be shortsighted. Writing in McKinsey & Company, Jordan Bar Am, Laura Furstenthal, Felicitas Jorge and Erik Roth argue that innovation is more critical than ever right now – and revisit and re-prioritise their ‘Eight Essentials of Innovation’ for times of crisis.

THE CASE FOR INNOVATION

In past crises, companies that invested in innovation had better growth and performance post-crisis. Those that maintained their innovation focus through the 2009 financial crisis emerged stronger, outperforming the market average by more than 30%.

Please log in or take a free two month subscription to continue reading
Credits:
Source Article: Innovation In A Crisis: Why It Is More Critical Than Ever
Author(s): Jordan Bar Am, Laura Furstenthal, Felicitas Jorge and Erik Roth
Publisher: McKinsey & Company