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Innovation advice for CEOs


The CEO's "innovation nightmare" is described by G. Michael Maddock and Raphael Louis Viton on Bloomberg Businessweek, as they impart some advice for chief executives who want to make their companies more innovative.

The nightmare is where the CEO "outlines his well-thought-out, incredibly detailed vision for changing his dinosaur industry" and announces that innovation will be the cornerstone upon which the future is built and the company's number-one core value… and nothing happens.

The authors say this is what occurs when "bullish" CEOs surround themselves with what they call "bears".

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