Credibility must be a top priority when leaders present a case for transformation, writes Augusto Giacoman for Strategy+Business.
Even the most logical proposals for change can be met with suspicion and resistance unless executives deliver them with integrity. But how do you consistently get your message across to your teams in a positive and believable way?
By taking three key steps, leaders can allow their sincerity to shine and have a greater chance of success. A “credibility first” transformation model advocates: