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Is the hard-sell approach to marketing necessary in a recession era?

Michael Kidner, Colour Value Intensity, Flowers Gallery

Writing for Forbes.com, Marc Babej argues that entrepreneurs can learn from recession-era hard-sell marketing techniques, which he says are making a comeback.

As consumers have less money to spend, it stands to reason they will be driving hard bargains and there's a danger that thrift becomes a habit – and Babej says that's a good reason for adopting a hard-sell approach.

He recalls how hard times went hand-in-hand with hard sell during the Great Depression as well as the 1970s, observing that "with the economy once again in free fall, hard selling has resurfaced".

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