Menu Close

Is the hard-sell approach to marketing necessary in a recession era?

Michael Kidner, Colour Value Intensity, Flowers Gallery

Writing for Forbes.com, Marc Babej argues that entrepreneurs can learn from recession-era hard-sell marketing techniques, which he says are making a comeback.

As consumers have less money to spend, it stands to reason they will be driving hard bargains and there's a danger that thrift becomes a habit – and Babej says that's a good reason for adopting a hard-sell approach.

He recalls how hard times went hand-in-hand with hard sell during the Great Depression as well as the 1970s, observing that "with the economy once again in free fall, hard selling has resurfaced".

Please log in or take a free two month subscription to continue reading