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Keep your customers happy

John Bellany

Every business wants to keep its customers happy. But little attention is given to finding new ways to improve customer experience, says Denise Lee Yohn, writing for Forbes.

Innovation programmes to develop products or optimise operations are commonplace, but with significant positive knock-on effects attached to good customer experience – or CX – it should be given equal billing, she says.

Not only can it build loyalty to your brand, but it can also improve employee satisfaction, boost your income by up to 10%, and cut your expenditure by up to 25%, according to a McKinsey study.

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Credits:
Source Article: Spark Customer Experience Innovation With These Three Strategies
Author(s): Denise Lee Yohn
Publisher: Forbes