Forget top-down strategising. Understand how change really happens on the ground – and plan for it accordingly.
Plotting digital change is heady, exciting stuff. But there’s a more mundane truth: success depends less on strategic inspiration than on the way people on the front lines implement new digital tools. If you don’t lay a foundation for those employees to succeed, your digital transformation will become a digital flop.
Writing for MIT Sloan Management Review, Paul Leonardi outlines how you can avoid that fate.