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Make sounder strategic decisions

Michael Kidner

Use the ‘Mediating Assessments Protocol’ (MAP) to take a structured approach to strategic decision making and reduce errors.

Human judgment is unreliable, and all evaluations are susceptible to errors – from known cognitive biases or random errors (‘noise’). Writing for MIT Sloan Management Review, Daniel Kahneman, Dan Lovallo and Olivier Sibony suggest a practical approach to reducing errors in strategic decision making, which they call the Mediating Assessments Protocol (MAP).


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Source Article: A Structured Approach To Strategic Decisions
Author(s): Daniel Kahneman, Dan Lovallo and Olivier Sibony