What does it take to succeed in the gig economy? Gianpiero Petriglieri, Susan J Ashford and Amy Wrzesniewski interviewed 65 independent workers, and share their findings in a recent article for Harvard Business Review.
The authors discovered that the most effective independent workers cultivate four types of connections – to place, routines, purpose and people – that help them thrive in the gig economy.
The gig economy is growing. Around 150 million workers in North America and Western Europe have left the stability of corporate life to work as independent contractors. Some of this growth reflects the emergence of ride-hailing and task-oriented service platforms; but knowledge-intensive industries and creative occupations are the largest and fastest-growing segments of the freelance economy.