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Four fundamentals for marketing a new business

Writing for Inc.com, Jon Miller outlines some marketing priorities to help a new business succeed:

1) Product value. Your product is the “bread and butter of the whole operation”, so you need to be clear about the real value it holds and the true need it solves. Once this value has been defined, you need to articulate it.

Also work out how you can clearly differentiate your product from the competitors in the market, and how you can get people’s attention most effectively.

2) Build your brand. Your brand can be shaped with content marketing and thought leadership, insists Miller. Maintain a social media presence and reinforce your message with a blog, creating a series of articles and sharing visual content.

3) Become an expert. Use content marketing to convey trustworthiness and expertise and people will be more receptive to your message and see less risk in buying your product or using your services.

4) Word of mouth. With the widespread sharing of peer-to-peer information and online reviews, the marketing value of referrals, influencers and product evangelists must not be underestimated. Keep your network engaged and grow your community.

Source
Jon Miller