Social technologies are a modern phenomenon. They have found favour with consumers at a faster rate than any previous technologies.
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Writing for Inc.com, Tiffany Black asks experts for their tips on making email marketing more effective. The first piece of advice of is: keep it short and simple and don't waste too much time crafting the email.
Leslie Gaines-Ross uses Harvard Business Review to highlight the issue of companies' reputations coming under attack from "small-scale adversaries in command of a surprisingly potent new-media and social network arsenal: blogs, tweets, text messages, online petitions, Facebook protest sites, and digital videos".
Writing for MIT Sloan Management Review, Sriram Dasu and Richard B. Chase attempt to answer the question, "How can service organisations make their encounters with customers more positive?"
On the Harvard Business Review website Patrick Barwise and Seán Meehan offer advice on brand-building, pointing out that the rise of social media means it has never been more important to get the branding fundamentals right.
Bob Shaw of Forbes.com discusses how companies can grow in tough times by tuning into consumers' pricing and discount sentiments.
On Fast Company, Mark Suster advises entrepreneurs on using PR firms for their start-up companies. He says: "One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm.
Competition among global product makers is currently being reshaped by the rising tide of prosperity in developing economies.
Managers often need reminding that the bottom line may be the end-all of business activity, but that the top line literally comes first.