On Fast Company, Mark Suster advises entrepreneurs on using PR firms for their start-up companies. He says: "One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm.
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Competition among global product makers is currently being reshaped by the rising tide of prosperity in developing economies.
Managers often need reminding that the bottom line may be the end-all of business activity, but that the top line literally comes first.