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Marketing

Marketing has undergone a transformation with the advent of online business and social media. But the fundamentals of marketing remain. Branding, reputation, databases and sales – a business cannot afford to get these things wrong. These articles pull together the latest thinking on marketing from the world's brightest business brains.

A guide to using PR firms for start-ups

On Fast Company, Mark Suster advises entrepreneurs on using PR firms for their start-up companies. He says: "One of the most frequent questions entrepreneurs ask about when they raise a little bit of money or are getting close to launching their first product is whether they should hire a PR firm.

How to make your company’s products more competitive

Competition among global product makers is currently being reshaped by the rising tide of prosperity in developing economies.

The secret of the world's greatest salesman: love your customers

Managers often need reminding that the bottom line may be the end-all of business activity, but that the top line literally comes first.

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