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Prepare to weather the next storm


Downturns are inevitable, yet impossible to predict with certainty. Build resilience now and you’ll be able to weather the economic storm when it comes – and thrive when it passes.

From geopolitics to economic cycles, your business context is and will remain uncertain. Writing for McKinsey Quarterly, Martin Hirt, Kevin Laczkowski and Mihir Mysore say that, while volatility is the new normal, some companies do better than others during a downturn. They call these the ‘resilients’. To be among them, prepare now to ride the waves of uncertainty instead of being overpowered by them.


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Source Article: Bubbles Pop, Downturns Stop
Author(s): Martin Hirt, Kevin Laczkowski and Mihir Mysore
Publisher: McKinsey Quarterly