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Replace corporate training with career coaching

William Crozier Verona

Do your corporate training programmes actually improve the performance of your company? Daniel Dowling, writing for Fast Company, argues that in-house career coaching is a much more effective approach.

Your company brings in an outsourced training consultant to run seminars for groups of staff or whole departments. This is like a lecture on stamp collecting from your grandmother: “You feign interest and try to look engaged. You’re just not really there.”

To make employees want to learn and perform better, help them prioritise self-improvement as an essential part of their lifestyle – both within and outside work. The way to achieve that is through coaching.

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