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Start prioritising important over urgent

Cedric Christie

If meeting short-term deadlines consistently takes priority over tasks that really matter to you then you’re not alone, writes Alice Boyes for Harvard Business Review.

Too many of us reach the end of the day feeling we haven’t achieved anything intrinsically valuable, even though we might have hit the due date for less-important work. According to recent studies published by the Journal of Consumer Research, it’s all because we make the choice to tick off the easier tasks first, even though the payoff will be less.

Boyes, a former clinical psychologist, and author of The Healthy Mind Toolkit, says that the most meaningful undertakings are less likely to have tight deadlines, which means we can be wide open for distraction into pressing, but lower priority, assignments.

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