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Start-up entrepreneurs: the top ten mistakes to avoid

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Writing for the Wall Street Journal's website, Rosalind Resnick, founder and CEO and  Axxess Business Consulting Inc, highlights the mistakes that start-up entrepreneurs make. Resnick admits that "when it comes to starting a successful business, there's no surefire playbook that contains the winning game plan".

But she adds: "On the other hand, there are about as many mistakes to be made as there are entrepreneurs to make them."

She picks out the ten most common errors:

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