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Stop metrics destroying your strategy

Terry Frost

Wells Fargo’s cross-selling scandal happened because the metrics the firm used to measure the success of company strategy became the strategy itself.

Business needs metrics because measuring outcomes is the only way to determine the success or failure of strategy. But when strategy is too abstract, the concrete reality of the metric can create a situation where staff substitute the measurement for the objective – with sometimes devastating consequences. 

Writing for Harvard Business Review, Michael Harris and Bill Taylor explain how this happens and what to do about it. 

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Credits:
Source Article: Don’t Let Metrics Undermine Your Business
Author(s): Michael Harris and Bill Tayler