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Strategy

Do you have a clear business strategy? We examine the strategy and tactics practised by some of the world’s most successful companies, and share the policies for strategic success. Leadership Review members automatically receive our annual Strategy Blueprint

Personalise ads without alienating consumers

Target your customers without overstepping the mark. 

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Promoting inclusive growth

How to build an ambitious new ecosystem in the developing world. 

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How to reduce short-termism and revive growth

Reversing three common structural trends will help you rediscover your long-term perspective.

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How to get your employees to think like hackers

Improve cyber security while encouraging staff to be more inquisitive and imaginative.

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Harness big data through the power of storytelling

Focus on stories – not spreadsheets – to make the most of the big data revolution.

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How Unilever turned sustainability into growth

Embrace corporate sustainability to drive growth and protect the planet.

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How to engage with startups in emerging markets

Four key strategies that will help your partnership succeed.

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How to grow your own leaders

Assess future potential – not just current competencies – to develop your next generation of leaders.

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Keep your firm in peak condition

Four power practices that will sustain organisational health during transformation.

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Keeping your customers' data safer

How to negotiate the digital marketing minefield.

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Why data security IS your problem

The buck stops here – why you must take the blame when your firm is hacked.

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Six ways to reduce your cyber risk

Take these simple, practical measures to make your company more cybersecure.

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Quit doubling down on a failing strategy

A major cause of company failure is holding on to a strategy that no longer works.

To avoid “escalation of commitment”, learn to let go.

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Why you need a plan for augmented reality

Augmented reality is the new digital revolution.

Here’s what it is, what it can do, and how to plan for it.

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How to prepare your company for the future

The successful organisations of the future will be performance-focused, principles-led and purpose-driven.

It is down to you, as leader, to align these three characteristics.

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Make your next transformation work

Before you rush into a change programme, make sure it’s the right one.

Understand the catalyst for transformation, your underlying quest, and the leadership capabilities needed to see it through.

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How CEOs can compete through human resources

When human resources steps out of its traditional silo and embraces a strategic role the rewards can be significant.

Take these steps to move towards the next generation of HR.

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Treat strategy as a hypothesis to be tested

Rigid implementation of strategy leads to failure.

Start treating strategy as a hypothesis, using data from staff and customers as a tool for re-evaluation and revision.

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How to handle a Chinese-style investment deal

How can you ensure you get the best outcome as a Western leader at the Chinese negotiating table?

Understanding the negotiating culture will give you a head start.

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Build a social-purpose programme that works

The best social-purpose programmes are authentic, inform innovation and steer investment towards social causes.

Match your firm’s social aspirations to its growth needs to create social programmes that meet consumers’ expectations and build business value.

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Never undervalue competent management

What is the key to becoming a major player in your industry?

If you want to get ahead of your competitors and stay there, you must acknowledge that operational excellence is vital to executing your strategy.

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How to improve your innovation strategy

Innovation is often viewed as more art than science.

Here's a structured approach to developing new products, using ‘patient’ and ‘impatient’ innovation strategies.

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Strategy basics bootcamp for entrepreneurs

It's easy for entrepreneurs to overlook the need for a clear and coherent business strategy.

Here are the very basics of how to put that right.

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Tailor design thinking to suit your company

Design thinking may be the go-to approach for positive change, but all too often it fails to deliver.

Discover the key steps to help your company use design thinking effectively.

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