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Strategy

Do you have a clear business strategy? We examine the strategy and tactics practised by some of the world’s most successful companies, and share the policies for strategic success. Leadership Review members automatically receive our annual Strategy Blueprint

Find untapped opportunities for profit

Apply your technology to new markets.

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Is the SMART formula too rigid?

Set your company’s ambitions in the appropriate context.

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Beware these digital-marketing errors

And work out what your customers really want.

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Where's your next threat coming from?

Knowing your enemy helps you pick the right countermeasure.

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Max out your B2B value offering

Work out what your customers really want, meet their needs and thrive.

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How to win at digital disruption

Take threats seriously and change the way you do business.

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It's time to safeguard your China strategy

Five steps towards an effective contingency plan.

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Ace your digital transformation

Here’s how to avoid some of the most common pitfalls.

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Learn the discipline of saying no

If you’re scaling up, you need to be picky.

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How to make a success of your digital strategy

Five pitfalls to avoid at all costs if you want digital success.

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Are you ready for your firm’s second act?

Plan ahead so you can live to fight another day.

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How to build a scalable business model

Factor scalability into your business-model design to avoid being left behind.

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What can AI do for your firm right now?

How to stay ahead of the curve so you can take advantage of it.

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Turn your company from monolith into ecosystem

Here's how to steer your organisation towards a brighter, more outward-looking future.

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It's time we all wrote plain-language contracts

Join the movement to write legal agreements in language we all comprehend.

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How to write a unique mission statement

Ditch generic buzzwords and jargon to stand out from the crowd.

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Personalise ads without alienating consumers

Target your customers without overstepping the mark. 

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Promoting inclusive growth

How to build an ambitious new ecosystem in the developing world. 

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How to reduce short-termism and revive growth

Reversing three common structural trends will help you rediscover your long-term perspective.

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How to get your employees to think like hackers

Improve cyber security while encouraging staff to be more inquisitive and imaginative.

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Harness big data through the power of storytelling

Focus on stories – not spreadsheets – to make the most of the big data revolution.

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How Unilever turned sustainability into growth

Embrace corporate sustainability to drive growth and protect the planet.

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How to engage with startups in emerging markets

Four key strategies that will help your partnership succeed.

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How to grow your own leaders

Assess future potential – not just current competencies – to develop your next generation of leaders.

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