Menu Close

Tailor design thinking to suit your company

Cedric Christie

Design thinking may be the go-to approach for positive change, but all too often it fails to deliver.

This contemporary solution-focused, action-led system for innovation might need reworking to sit comfortably with the way your business operates, write Martin Kupp, Jamie Anderson and Jörg Reckhenrich for MIT Sloan Management Review.

Two academics and an artist, they have pinpointed major pitfalls of a methodology that often contradicts a business’s established habits. And to bridge that gap they have identified some key steps to help your company use design thinking effectively.

Please log in or take a free two month subscription to continue reading
Source Article: Why Design Thinking In Business Needs A Rethink
Author(s): Martin Kupp, Jamie Anderson and Jörg Reckhenrich