If you struggle to secure buy-in for your proposals, then it might be time to change your strategy. There are a number of “issue-selling” tactics that will give your ideas traction and secure the resources and attention they deserve.
Research shows that, all too often, senior executives dismiss great ideas from below, write Susan Ashford and James Detert for Harvard Business Review, especially if they are not presented in the right way. The authors describe how to mount the perfect campaign and secure buy-in from the boss.
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