Are you an Investor, an Innovator or an Efficiency Expert? Understand which growth model fits your company best – then focus on the factors that drive growth.
In the US, the fastest-growing companies are middle-market businesses – but some grow faster than others.
These firms fall into one of three growth models: Investors, Innovators and Efficiency Experts. Writing for Strategy+Business, Thomas A Stewart and Jeannette R Gatchell argue that, if you understand your own growth type, you’ll be better able to choose how to direct capital to make the most of limited resources.