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Three positive changes retailers can make right now

How to embrace swift, proactive change to help your retail business bounce back from the pandemic slump.

Before COVID-19, store-based retailers were already facing fierce competition from major online rivals like Amazon. The pandemic lockdown has seen that trend expedited, with online shopping and home delivery becoming the new normal and customers reluctant to return to malls as they reopen.

Writing for Harvard Business Review, brand expert Denise Lee Yohn says it’s vital not only to adhere to essential social distancing practices, but also to radically improve customer experience in both face-to-face and e-commerce situations.

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Credits:
Source Article: The Pandemic Is Rewriting The Rules Of Retail
Author(s): Denise Lee Yohn
Publisher: Harvard Business Review