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Three ways to communicate clearly in changing times

Glenys Barton Angel Head

To help people understand your strategic vision and implement the change you want, make sure you send the right signals.

Sending the right signals to your followers is important at any time. But it is especially important during times of strategic change. Writing in Harvard Business Review, Elsbeth Johnson describes three signals that leaders often get wrong, causing confusion, or even the opposite of what they’ve asked for. Master these signals and you’ll be able to communicate your vision clearly and effectively.


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