Converting leads into sales is becoming increasingly difficult in today’s chaotic digital landscape, writes Brian Hughes for Entrepreneur.
Even for the most seasoned marketing professionals, today’s digital landscape can seem daunting. Multiple marketing channels and constantly changing consumer behaviour and expectations can lead to confusion.
While many companies find that fewer leads generated by their inbound marketing efforts are resulting in sales, marketing departments feel under pressure to generate more leads in the hope of increasing sales. But leads are not worth much if they don’t convert into sales. Choose quality over quantity of leads and the sales will follow.